Healthcare Design: Empathy in Every Pixel

In my medical design work, the goal is to create compassionate, user-friendly solutions that connect with patients and enhance their healthcare journey. This page spotlights a collection of projects crafted with the aim of simplifying and enriching the patient experience.

Galileo Medical: Designing Accessible Healthcare

Galileo reimagines patient care by delivering specialized services directly to people, whether it's through mobile clinics, in-home care, or digital platforms.

As a freelance designer focusing on Galileo’s marketing initiatives, my task was to create various materials that emphasized healthcare as a personal, approachable experience. From designing eye-catching van wraps for mobile clinics to crafting engaging booth designs for events, each project was an opportunity to make healthcare more relatable and accessible.

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Conference Material ▸
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Doctor On Demand: Pioneering Design in Telehealth

In the early stages of the telehealth revolution, I expanded my impact through diverse design projects, including marketing campaigns, co-branded partnerships, and UI development for the Android app.

From creating visually compelling materials for both web and print to managing the company’s website and contributing to the user interface of a cutting-edge mobile app, my work was a testament to the versatility of my design skills.

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Additional Freelance Work: Diverse Designs in Healthcare

My freelance career has been enriched by collaborations with additional forward-thinking medical companies, each project contributing distinctively to my portfolio.

For Diana Health, a women’s healthcare provider, I undertook a variety of projects, including the design of a prenatal guidebook, postcards, and brochures.

At Mobile Health Consumer, my role was pivotal in revamping the UI/UX of their mobile app. My focus was on user-friendly themes and intuitive navigation. This project is a testament to my proficiency in digital interface design, where I balanced aesthetic appeal with practical usability.

Prenatal Guide ▸
Postcards and Handouts ▸
Brochures ▸
Health App Redesign ▸
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Galileo Conference Material

In Galileo’s conference showcase, my role involved crafting various elements to enhance engagement and solidify brand identity, reflecting Galileo’s commitment to healthcare innovation. My designs included:

  • Eye-catching Banners & Table Setups: Developed visually appealing retractable banners and tables, maintaining brand consistency.
  • Unique Name Tags: Designed custom name tags to encourage personal connections among attendees.
  • Efficient Handouts: Created structured handouts to convey crucial information quickly and effectively.
  • Unified Branding: Ensured a consistent visual theme across conference materials, reinforcing brand recognition and impact.
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Galileo Mobile Clinic Van Wrap

I crafted Galileo’s mobile clinic van wraps, merging functional design with the brand’s mission and values into a vivid, mobile visual narrative. Beginning with initial sketches, the design evolved through collaborative feedback, culminating in a standout, brand-reflective wrap. Post-approval, I meticulously readied the assets, transforming the vans into dynamic representations of Galileo’s innovative healthcare services.

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Galileo Brochures
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Galileo Direct Mail

For Galileo’s direct mail campaigns, I harmonized striking design with the brand’s health innovation ethos, delivering the essence of advanced healthcare to the doorstep. My role encompassed:

  • Eye-Catching Design: Crafted visually appealing direct mail that resonated with recipients, aligning seamlessly with Galileo’s brand aesthetics..
  • Personal Touch: Infused each piece with creative flair, fostering a personal connection and enhancing audience engagement.
  • Informative Content: Ensured content was concise yet informative, effectively communicating key messages.
  • Brand Coherence: Maintained a consistent visual harmony across all materials, fortifying Galileo’s brand identity and values.
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Galileo Promotional Material

In crafting Galileo’s promotional materials, I aimed to embody the brand’s innovative healthcare services, transforming each item into a brand ambassador.

  • Posters: Crafted to engage and inform, capturing key healthcare messages.
  • Recipe Cards: Merged health tips with appealing design, providing valuable, easy-to-follow recipes.
  • Gift Cards: Offered value and underscored Galileo’s dedication to health and wellness.
  • Magnets: Combined functionality with style, ensuring constant brand visibility.
  • Business Cards: Meticulously designed to reflect Galileo’s professional and innovative healthcare stance.
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Web Designs and Graphics

I played a pivotal part in creating a broad spectrum of design assets, significantly boosting our brand’s presence and user interaction. Highlights of my work include:

  • Website & Landing Pages: I designed intuitive, visually appealing interfaces, enhancing the overall user experience through skillful WordPress content management.
  • Social Media Graphics: I produced a range of graphics for social media, from promotional images to event invites, each designed to captivate and engage.
  • Email Newsletters: My newsletter designs were crafted to capture attention, aiming for high engagement rates.
  • Targeted Web Ads: With a strategic focus on audience-specific messaging, I developed web ads to effectively drive user engagement and conversion.
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Doctor On Demand UI/UX Design

Instrumental in designing intuitive UI for both iPhone and Android apps, focusing on visual appeal and user-friendliness to enhance the virtual healthcare experience.

  • User-Centric Design: Prioritized accessibility and engagement by implementing thoughtful layout planning and user-friendly elements, ensuring a seamless and intuitive user experience.
  • Android Version Leadership: Spearheaded the design for the Android app, guaranteeing a consistent and coherent user experience across platforms.
  • Strategic Feedback for iOS: Actively contributed insights to refine the iOS app, enhancing its functionality and user interface.
  • UI/UX Crossover to Marketing: Leveraged UI/UX expertise to contribute to the marketing website’s interface design, aiming for a cohesive and unified brand experience across all digital touchpoints.
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Doctor On Demand Print Material

I meticulously managed print material production, upholding our professional image and meeting rigorous quality standards. My responsibilities included:

  • Precision in Preparation: I oversaw critical printing aspects like color profiles and bleed settings, guaranteeing flawless preparation for each print piece.
  • Collaboration with Printers: I maintained robust partnerships with printing service providers, streamlining the production process.
  • Conference Material Management: I played a pivotal role in orchestrating print materials for telehealth conferences, ensuring punctual and impeccable production of signage, handouts, and business cards.
  • Brand Consistency: I vigilantly ensured that all print materials uniformly mirrored Doctor On Demand’s brand identity.
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Doctor On Demand Co-Branding

I expertly blended our brand with prominent partners like Walmart and Comcast, requiring deep knowledge of their branding guidelines and detailed design processes. Key contributions:

  • High-Profile Partnerships: Seamlessly integrated Doctor On Demand’s brand with major partners, ensuring co-branded materials resonated with shared audiences while upholding each entity’s standards.
  • Efficient Co-Branding:: Managed various co-branding projects, utilizing structured templates to produce custom materials that preserved Doctor On Demand’s brand integrity and smoothly integrated partners’ unique elements.
  • Unified Brand Experience: Focused on crafting visually appealing co-branded materials that aligned with the core ethos and values of all brands involved, promoting a unified and positive brand experience.
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Diana Health Prenatal Handbook

Crafted the Prenatal Handbook to support expectant mothers, combining vital medical information with wellness guidance in an informative and supportive format.

  • Content Synthesis: Efficiently structured and designed the guide, encompassing wellness, nutrition, physical activity, and mental health, ensuring clarity and ease of comprehension.
  • Holistic Approach: Integrated medical advice with wellness tips, offering a resource that serves both as an informative guide and a reassuring companion.
  • Intuitive Design: Prioritized a user-friendly layout, facilitating easy navigation and information retrieval for expectant mothers.
  • Aesthetic Harmony: Selected comforting and reassuring design elements, employing a color palette and imagery that aligns with maternal care and wellbeing.
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Diana Health Postcards and Flyers

Crafted personalized postcards and flyers for Diana Health, each piece thoughtfully designed to be more than informational, aiming to foster a warm community bond.

  • Community Connection: Designs intricately communicated Diana Health’s ethos of compassionate, all-encompassing care, connecting with women at every healthcare journey stage.
  • Congratulations’ Card: Offered a warm, congratulatory message to new mothers, encapsulating their journey’s joy and celebration.
  • Event Handout Card: Served as an engaging invite to community events, promoting interaction with Diana Health’s supportive environment.
  • Class Promo Flyer: Highlighted educational classes, emphasizing the value of learning and community, encouraging active participation and discovery.
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Diana Health Brochures

I designed brochures that eloquently introduce their unique care model and invite readers to experience a new standard in healthcare. Each brochure was crafted to balance informative content with engaging design, mirroring Diana Health’s dedication to women’s health and well-being.

  • Maternity Brochure: This brochure is tailored to guide expectant mothers through Diana Health’s individualized maternity care services. The design and content layout are focused on conveying the support, care, and comprehensive attention that Diana Health offers throughout the maternity journey.
  • Gynecology Brochure:  Addressing the full range of gynecological services, this brochure communicates the breadth and depth of care available at Diana Health.
  • Engaging and Informative Design: Both brochures were conceived with the aim of making healthcare information accessible and engaging. The design reflects a careful consideration of Diana Health’s brand identity, ensuring that each brochure resonates with the values of compassion, expertise, and personalized care.
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Mobile Health Consumer App

The Mobile Health Consumer App project in my portfolio reflects a strategic UI redesign and the creation of personalized visual themes, emphasizing a user-centric approach and engaging experiences.

  • UI Overhaul: Redesigned the app for iPhone and Android to improve clarity and navigation, making the interface intuitive for effortless health management.
  • Personalized Themes: Developed a variety of visual themes, enabling users to customize their app experience, thus enhancing daily health tracking with personal style.
  • Functional and Engaging Design: Fused functionality with personal elements, transforming the app from a mere health management tool into an integral part of the user’s digital lifestyle.