Financial Design: Creativity Meets Clarity

At Ubiquity Retirement + Savings®, my designs transformed complex financial concepts into clear, compelling visuals. This section highlights a range of my work, from detailed data visualizations to captivating digital and print campaigns, each piece showcasing my commitment to accessible and engaging financial communication.

Marketing: Weaving Brand Stories with Strategic Design

My role in marketing was to fuse creative teamwork with strategic planning, crafting campaigns that resonated with our diverse audience and solidified our brand narrative.

I specialized in designing campaigns tailored to specific audience segments, ensuring each campaign was engaging and relevant.

Collaborative brainstorming sessions with the marketing team were a cornerstone of my approach, allowing us to merge innovative strategies with creative design solutions.

My portfolio includes a range of marketing materials, both digital and print, each striking a balance between aesthetic allure and informative content.

I utilized analytics as a guiding tool, enabling us to refine and enhance our marketing strategies based on empirical data.

One of my key contributions was developing compelling brand stories. These narratives communicated our values and offerings as well as built a lasting emotional connection with our audience.

Videos & Motion Graphics: Visual Storytelling with Impact

My foray into the world of video creation at Ubiquity encompassed various aspects, each aimed at capturing our brand's essence and connecting with our audience.

Using After Effects, I produced animations that struck a balance between entertainment and information, conveying our services and values.

I took on the challenge of shooting and editing co-branded videos, a task that required a keen understanding of our partners’ identities.

I also handled the production of video testimonials, capturing authentic customer experiences that showcased the impact of our services.

I enhanced the educational value of our webinars through editing and visual improvements, ensuring each was both informative and engaging.

"Having worked closely with Ben at Ubiquity, I was consistently impressed by his ability to transform complex and often urgent business development presentations into visually stunning, brand-aligned masterpieces. His keen eye for design and unwavering commitment to consistency played a crucial role in our efforts to forge new business relationships. Ben’s talent for taking raw, often hurried content and turning it into polished, persuasive presentations was invaluable. Beyond professional skills, his friendly nature made him a joy to work with. He consistently delivered high-quality work on time."
John Farmakis, Jr.
SVP, Enterprise Sales at Vestwell
"Ben was an invaluable asset to our marketing team at Ubiquity. His unique blend of creative prowess and technical expertise consistently elevated brand presence across multiple channels. His designs are not just visually captivating; they communicate complexities with clarity and finesse. In a fast-paced environment, Ben consistently delivered top-tier work, even under tight deadlines. His positive attitude and dedication made collaborations enjoyable and seamless. It's rare to find someone who combines creativity, speed, and strategy as effectively as Ben. I wish I could work with him again!"
Anthony Ginn
Marketing Consultant

Co-branding: Harmonizing Diverse Brand Identities

In my tenure at Ubiquity, a significant facet of my role involved crafting co-branded materials in partnership with other companies. This task was about finding the perfect balance between the branding elements and style guidelines of both Ubiquity and our partners, creating designs that were harmonious and representative of both entities.

Each project began with an in-depth analysis of our partners’ brand guidelines, allowing me to grasp their visual identity and core brand essence.

I worked closely with stakeholders from both sides, ensuring that every design decision was in alignment with the collective values and vision.

The challenge was to synthesize diverse elements into a single, cohesive design. My focus was on crafting visuals that echoed the ethos of both brands while maintaining a distinct identity.

Feedback was crucial. I continuously refined the designs based on input from both partners, striving to ensure each piece authentically represented our co-branding efforts.

Crafting Intuitive Online Experiences

My role was integral in elevating our digital footprint. I focused on enhancing various facets of our web presence, ensuring not just visual appeal, but also an intuitive and user-friendly experience.

I designed and refined interface tools, prioritizing ease of use and clarity, particularly in simplifying the purchase process for our users.

In collaboration with our team, I crafted compelling landing pages that were not only consistent with our brand identity but also effectively guided users towards specific actions.

My responsibilities extended to designing newsletters, which involved front-end development skills and adeptness in CSS. This work required a blend of graphic design and technical proficiency.

I developed a wide array of web graphics, each meticulously aligned with our brand’s aesthetic while contributing to an enhanced visual appeal of our website.

Clarifying the Financial Landscape

I developed a series of guides, each addressing different aspects of retirement planning and financial management, varying in focus from checklists for new plan sponsors to in-depth advisor resources.​

I distilled intricate financial concepts into clear, accessible content, ensuring that each guide spoke directly to its intended audience with clarity and precision.

My approach involved creating layouts and visual aids that not only enhanced readability but also actively engaged users, making dense information approachable and understandable.

Recognizing the diverse needs of our users, I meticulously tailored each design to resonate with specific groups, whether they were newcomers to retirement planning or seasoned advisors.

Throughout these projects, I upheld Ubiquity’s brand identity, skillfully balancing unique content demands with consistent design elements.

Beyond functionality, I focused on the aesthetic aspect, infusing each guide with visually appealing elements that transformed them from mere informational resources into captivating educational tools.

Collaborating closely with subject matter experts, I ensured that every piece of information was accurate and effectively conveyed, bridging the gap between expert knowledge and user comprehension.